Royal Smile Dental.
Modern dental clinic website with appointment booking
Royal Smile Dental partnered with Makersofcode to ship modern dental clinic website with appointment booking — designed for patients searching for trusted local care, engineered for speed, and tuned for search. We replaced outdated sites and phone-only booking with 24/7 online appointments and a modern digital front-door.
From broken to shipped.
Every case study has two halves — the mess we inherited and the product we shipped. Follow the spine down to travel from one to the other.
Royal Smile Dental needed to move fast without sacrificing quality or future scale.
Royal Smile Dental needed to move fast without sacrificing quality or future scale.
Existing tooling created friction for patients searching for trusted local care — outdated sites and phone-only booking.
Existing tooling created friction for patients searching for trusted local care — outdated sites and phone-only booking.
The goal: a modern, SEO-first product that could be shipped in weeks, not quarters, and handed over with zero lock-in.
The goal: a modern, SEO-first product that could be shipped in weeks, not quarters, and handed over with zero lock-in.
Discovery & Strategy
Mapped user journeys, business KPIs and the smallest scope that would prove ROI. Aligned on measurable outcomes — conversion, speed, and organic reach.
Discovery & Strategy
Mapped user journeys, business KPIs and the smallest scope that would prove ROI. Aligned on measurable outcomes — conversion, speed, and organic reach.
Design System & Prototype
Built a scalable design system in Figma, validated with clickable prototypes, and locked in copy + motion before a line of code was written.
Design System & Prototype
Built a scalable design system in Figma, validated with clickable prototypes, and locked in copy + motion before a line of code was written.
Build in Weekly Sprints
Production-grade Next.js, CMS, SEO from day one. Weekly demos, live preview URLs, shared Slack — full transparency across the board.
Build in Weekly Sprints
Production-grade Next.js, CMS, SEO from day one. Weekly demos, live preview URLs, shared Slack — full transparency across the board.
Launch & Optimize
Technical SEO, Core Web Vitals, structured data and analytics wired in. Post-launch experiments driving 24/7 online appointments and a modern digital front-door.
Launch & Optimize
Technical SEO, Core Web Vitals, structured data and analytics wired in. Post-launch experiments driving 24/7 online appointments and a modern digital front-door.
Built on a stack you can scale.
Production-grade, open-source-first technology. Zero vendor lock-in, 100% IP ownership, handed over with full documentation.
- Next.js· 01
- CMS· 02
- SEO· 03
- TypeScript· 04
- Tailwind CSS· 05
- Vercel· 06
- PostgreSQL· 07
The website is live — take it for a spin.
Pixels, motion and code — all running in production. Click through and feel what Royal Smile Dental shipped with us.
Visit Royal Smile DentalA closer look at the craft.
Selected screens, details and moments from the Royal Smile Dental build.
Everything baked in, from day one.
Production features we shipped with Royal Smile Dental — end-to-end, documented and fully owned by the client.
- Frontend
Responsive, accessible UI (WCAG AA)
WCAG AAResponsiveDark-mode readyWCAG AAResponsiveDark-mode ready - SEO
SEO-ready architecture & structured data
Schema.orgSitemapCore Web VitalsSchema.orgSitemapCore Web Vitals - Product
Admin dashboard & content management
Role-based accessDraft / publishMedia libraryRole-based accessDraft / publishMedia library - Growth
Analytics, tracking & reporting
GA4Server-side eventsCustom dashboardsGA4Server-side eventsCustom dashboards - DevOps
CI/CD with preview environments
Preview URLsCI/CDRollbacksPreview URLsCI/CDRollbacks - Handover
Full documentation + handover
Full docsRunbooks100% IPFull docsRunbooks100% IP