La Bellea.
Makeup artist portfolio & service booking site
La Bellea partnered with Makersofcode to ship makeup artist portfolio & service booking site — designed for high-intent clients browsing portfolios, engineered for speed, and tuned for search. We replaced off-brand templates and zero booking flow with a portfolio that converts visits into paid bookings.
From broken to shipped.
Every case study has two halves — the mess we inherited and the product we shipped. Follow the spine down to travel from one to the other.
La Bellea needed to move fast without sacrificing quality or future scale.
La Bellea needed to move fast without sacrificing quality or future scale.
Existing tooling created friction for high-intent clients browsing portfolios — off-brand templates and zero booking flow.
Existing tooling created friction for high-intent clients browsing portfolios — off-brand templates and zero booking flow.
The goal: a modern, SEO-first product that could be shipped in weeks, not quarters, and handed over with zero lock-in.
The goal: a modern, SEO-first product that could be shipped in weeks, not quarters, and handed over with zero lock-in.
Discovery & Strategy
Mapped user journeys, business KPIs and the smallest scope that would prove ROI. Aligned on measurable outcomes — conversion, speed, and organic reach.
Discovery & Strategy
Mapped user journeys, business KPIs and the smallest scope that would prove ROI. Aligned on measurable outcomes — conversion, speed, and organic reach.
Design System & Prototype
Built a scalable design system in Figma, validated with clickable prototypes, and locked in copy + motion before a line of code was written.
Design System & Prototype
Built a scalable design system in Figma, validated with clickable prototypes, and locked in copy + motion before a line of code was written.
Build in Weekly Sprints
Production-grade WordPress, UI/UX, Photography from day one. Weekly demos, live preview URLs, shared Slack — full transparency across the board.
Build in Weekly Sprints
Production-grade WordPress, UI/UX, Photography from day one. Weekly demos, live preview URLs, shared Slack — full transparency across the board.
Launch & Optimize
Technical SEO, Core Web Vitals, structured data and analytics wired in. Post-launch experiments driving a portfolio that converts visits into paid bookings.
Launch & Optimize
Technical SEO, Core Web Vitals, structured data and analytics wired in. Post-launch experiments driving a portfolio that converts visits into paid bookings.
Built on a stack you can scale.
Production-grade, open-source-first technology. Zero vendor lock-in, 100% IP ownership, handed over with full documentation.
- WordPress· 01
- UI/UX· 02
- Photography· 03
- TypeScript· 04
- Tailwind CSS· 05
- Vercel· 06
- PostgreSQL· 07
The website is live — take it for a spin.
Pixels, motion and code — all running in production. Click through and feel what La Bellea shipped with us.
Visit La BelleaA closer look at the craft.
Selected screens, details and moments from the La Bellea build.
Everything baked in, from day one.
Production features we shipped with La Bellea — end-to-end, documented and fully owned by the client.
- Frontend
Responsive, accessible UI (WCAG AA)
WCAG AAResponsiveDark-mode readyWCAG AAResponsiveDark-mode ready - SEO
SEO-ready architecture & structured data
Schema.orgSitemapCore Web VitalsSchema.orgSitemapCore Web Vitals - Product
Admin dashboard & content management
Role-based accessDraft / publishMedia libraryRole-based accessDraft / publishMedia library - Growth
Analytics, tracking & reporting
GA4Server-side eventsCustom dashboardsGA4Server-side eventsCustom dashboards - DevOps
CI/CD with preview environments
Preview URLsCI/CDRollbacksPreview URLsCI/CDRollbacks - Handover
Full documentation + handover
Full docsRunbooks100% IPFull docsRunbooks100% IP