FemZou Beauty.
Premium skincare e-commerce with product discovery
FemZou Beauty partnered with Makersofcode to ship premium skincare e-commerce with product discovery — designed for discerning beauty shoppers, engineered for speed, and tuned for search. We replaced generic stores and low brand affinity with a high-converting storefront with a premium brand feel.
From broken to shipped.
Every case study has two halves — the mess we inherited and the product we shipped. Follow the spine down to travel from one to the other.
FemZou Beauty needed to move fast without sacrificing quality or future scale.
FemZou Beauty needed to move fast without sacrificing quality or future scale.
Existing tooling created friction for discerning beauty shoppers — generic stores and low brand affinity.
Existing tooling created friction for discerning beauty shoppers — generic stores and low brand affinity.
The goal: a modern, SEO-first product that could be shipped in weeks, not quarters, and handed over with zero lock-in.
The goal: a modern, SEO-first product that could be shipped in weeks, not quarters, and handed over with zero lock-in.
Discovery & Strategy
Mapped user journeys, business KPIs and the smallest scope that would prove ROI. Aligned on measurable outcomes — conversion, speed, and organic reach.
Discovery & Strategy
Mapped user journeys, business KPIs and the smallest scope that would prove ROI. Aligned on measurable outcomes — conversion, speed, and organic reach.
Design System & Prototype
Built a scalable design system in Figma, validated with clickable prototypes, and locked in copy + motion before a line of code was written.
Design System & Prototype
Built a scalable design system in Figma, validated with clickable prototypes, and locked in copy + motion before a line of code was written.
Build in Weekly Sprints
Production-grade Shopify, Next.js, Stripe from day one. Weekly demos, live preview URLs, shared Slack — full transparency across the board.
Build in Weekly Sprints
Production-grade Shopify, Next.js, Stripe from day one. Weekly demos, live preview URLs, shared Slack — full transparency across the board.
Launch & Optimize
Technical SEO, Core Web Vitals, structured data and analytics wired in. Post-launch experiments driving a high-converting storefront with a premium brand feel.
Launch & Optimize
Technical SEO, Core Web Vitals, structured data and analytics wired in. Post-launch experiments driving a high-converting storefront with a premium brand feel.
Built on a stack you can scale.
Production-grade, open-source-first technology. Zero vendor lock-in, 100% IP ownership, handed over with full documentation.
- Shopify· 01
- Next.js· 02
- Stripe· 03
- TypeScript· 04
- Tailwind CSS· 05
- Vercel· 06
- PostgreSQL· 07
The website is live — take it for a spin.
Pixels, motion and code — all running in production. Click through and feel what FemZou Beauty shipped with us.
Visit FemZou BeautyA closer look at the craft.
Selected screens, details and moments from the FemZou Beauty build.
Everything baked in, from day one.
Production features we shipped with FemZou Beauty — end-to-end, documented and fully owned by the client.
- Frontend
Responsive, accessible UI (WCAG AA)
WCAG AAResponsiveDark-mode readyWCAG AAResponsiveDark-mode ready - SEO
SEO-ready architecture & structured data
Schema.orgSitemapCore Web VitalsSchema.orgSitemapCore Web Vitals - Product
Admin dashboard & content management
Role-based accessDraft / publishMedia libraryRole-based accessDraft / publishMedia library - Growth
Analytics, tracking & reporting
GA4Server-side eventsCustom dashboardsGA4Server-side eventsCustom dashboards - DevOps
CI/CD with preview environments
Preview URLsCI/CDRollbacksPreview URLsCI/CDRollbacks - Handover
Full documentation + handover
Full docsRunbooks100% IPFull docsRunbooks100% IP